Every time I get a Telegram/WhatsApp ping from a Founder asking for a quick meeting about their project, I ask this question:
I know Deck is easy to read.
Deck takes less time.
But
Deck can hide PLENTY of things.
I am not saying Deck doesn’t work.
Founders have raised billions of $.
I have raised a few million $ too.
Deck works, but in many cases, Deck has severe limitations.
Instead, Whitepaper is the way to go.
Especially in Web3.
AI too.
Most emerging tech Startups need to have a whitepaper.
Let me share it from an investor point of view:
In the case of existing sectors, Investors have a thesis, expert analysts, data to crunch, and invested deals to map and, hence, are much ahead of the curve in understanding a Startup’s proposition.
But in the case of a new emerging sector or set of innovations in an emerging sector (for example, LLMs in AI, what will AI impact various businesses, Smartcontract in Web3, etc):